Denner Branding | MICHAEL KRITZER
Always Good Company is a friendly, positive, and approachable design & development firm based in beautiful Seattle, WA. Our award winning bread and butter services include industrial design, branding, and packaging design. We take immense joy in helping companies craft new products and experiences people love to be around and talk about.
industrial design, graphic design, packaging design, seattle, michael kritzer, michael, kritzer, design services, product design, electronics design, wine labels, creative, innovation, innovative, unique design, clever design, always good company, always good co, awarded, best, best industrial design, best packaging
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Denner Branding


Denner winery has a history with soil. It’s founder, Mr. Denner, worked with underground construction equipment long before founding Denner. When it came time to redesign the labels, it only seemed fitting to connect the textural qualities of the Denner wines to the history of its namesake.


Always Good Company worked with Denner Vineyards to create a new brand mark that echoed the original but with a more industrial and worn feel; like a logo on an outdoor machine that becomes even more perfect with wear.


When it comes to the labels, we looked at textural soil and Japanese rock gardens for inspiration to create a series of unique textures that are both submissive and loud, being that the textures are the largest elements on the label.


Denner Vineyards


Denner Vineyards