Shipping a bike is quite wasteful when you really look at it. When a bike comes to a dealership, it is sent in a wood crate that’s torn apart and thrown into the trash.
For the Buell CR line, we saw an opportunity to make a valuable connection. Buell owners are known as the hands-on engineers in the motorcycle world — and what does every engineer need? A work table.
With the Buell Crate/Table, the bike can be shipped directly to the consumer, where they can assemble the bike and a work table out of the shipping crate. Now a stronger bond can be created between a person and their bike.