Always Good Company is a friendly, positive, and approachable design & development firm based in beautiful Seattle, WA. Our award winning bread and butter services include industrial design, branding, and packaging design. We take immense joy in helping companies craft new products and experiences people love to be around and talk about.
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Shipping a bike is quite wasteful when you really look at it. When a bike comes to a dealership, it is sent in a wood crate that’s torn apart and thrown into the trash.


For the Buell CR line, we saw an opportunity to make a valuable connection. Buell owners are known as the hands-on engineers in the motorcycle world — and what does every engineer need? A work table.


With the Buell Crate/Table, the bike can be shipped directly to the consumer, where they can assemble the bike and a work table out of the shipping crate. Now a stronger bond can be created between a person and their bike.